Persian Academic & Cultural Student Association at University of Southern California


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Man, Machine & Strategy: Don't Leave Change to Chance


Please join USC PACSA for an insightful talk by Sid Mohasseb on business strategies that led to the acquisition of his startup, WiseWindow, by KPMG Data Analytics.

When: Wednesday, November 15; from 4:30 - 6:30 p.m

Where: University of Southern California, Ronald Tutor Center – Rosen Family Theatre (TCC 227)

About Speaker: Sid Mohasseb is an author, venture investor, innovation Leader, serial entrepreneur and xorporate adviser. Sid’s real expertise is in connecting theory and reality while helping people see the bend in the road ahead. Sid has founded and led several early-stage and hyper-growth companies from inception to acquisition. He has served many fortune 500 clients and helped early stage entrepreneurs navigate the competitive waters. He is an adjunct professor at USC’s Marshall Business School and Chapman’s Argyros School of Business and Economics.

About the Book: We must embrace a future of flux and seize breakthrough advantages (“Ahas”) in order to constantly “stay relevant.” Within its DNA, the caterpillar aspires and pushes for more, and it gets just that — evolving gracefully from one entity into another, always building a competitive edge in the process. Leaders must believe that their companies are caterpillars with the potential to become butterflies. They must accept an ever changing and uncertain competitive landscape and leverage it to their advantage, over and over. This is a book for CEOs and leaders, as well as employees, entrepreneurs, and future trailblazers. This book is for those who see the changes ahead and are looking for ideas to make unpredictability work.

Earlier Event: November 5
An Exploration of Iranian Dance