Persian Academic & Cultural Student Association at University of Southern California

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Nowruz Reunion Photography/Music Exhibition


We are happy that we could reflect a fraction of Iranian diverse culture in our Nowruz event, reconcile the connection...

Posted by USC PACSA on Monday, April 2, 2018

What is it about?

Nowruz is a tradition dating back to ancient Persia. Celebrated on the first day of spring, Nowruz is how Iranians welcome the new year. One of the main traditions is "Eid-didani," which is when people visit friends and family. It is an opportunity to see those you have not seen in a long time and enjoy the company of loved ones.

For nearly 40 years, the Iranian and US governments have been in conflict, making it difficult for Iranians to share their beautiful customs with Americans. Now, Iranian musicians are here to show that their fists are not clenched, except perhaps around their musical instruments. These Iranians use music to represent their rich culture in a way that contradicts the misrepresentation in American media. They are here to meet you face to face as fellow human beings.

This exhibit displays 20 prominent Iranian musicians whose music is interwoven in every Iranian’s day to day life. On each stand, you can listen to music using the headphones or access the playlists on Spotify.

You can find us at the following locations throughout the week:

Day 1: Trousdale Pkwy, North side
Day 2: Tommy Trojan, Hahn Plaza
Day 3: Trousdale Pkwy
Day 4: Trousdale Pkwy, South side
Day 5: Alumni Park, across Doheny Library